Aligned with Swiss FADP & EU GDPR

Last updated: 04. 17. 2026

1. Introduction
This Cookie Policy explains how ereisen AG (Switzerland) and AlpHoriZen Ltd (“we”, “us”, “the Company”) use cookies and similar technologies on our website.
Our goal is to ensure transparency, compliance, and a seamless luxury-grade digital experience.
This policy applies to all visitors to our website, regardless of location.

2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us:
• Improve website performance
• Understand visitor behaviour
• Personalise content
• Deliver relevant advertising
• Ensure security and functionality
Cookies may be set directly by us (“first-party cookies”) or by trusted partners (“third-party cookies”).

3. Types of Cookies We Use
3.1 Essential Cookies (Strictly Necessary)
These cookies are required for the website to function properly.
They enable:
• Page navigation
• Security features
• Basic site functionality
• Cookie-consent management
You cannot disable these cookies.

3.2 Analytics & Performance Cookies
Used to understand how visitors interact with our website.
Tool used:

• Google Analytics 4 (GA4)
These cookies help us analyse:
• Page performance
• Visitor behaviour
• Traffic sources
• Device and browser statistics
All IP addresses are anonymised where required by law.

3.3 Marketing & Advertising Cookies

Used to deliver personalised advertising and measure campaign effectiveness.
Tools used:
• Google Ads / Google Marketing Platform
These cookies allow us to:
• Display relevant ads across Google services
• Measure conversions
• Build anonymised audience segments
• Conduct remarketing campaigns
You may opt out at any time (see Section 7).

3.4 Functional Cookies (Third-Party Embeds)
These cookies enable enhanced features and media content.
Services used:
• YouTube (video playback)
• Vimeo (video playback)
• Google Maps (interactive maps)
When you interact with these services, they may set their own cookies and collect usage data.

3.5 Preference Cookies
These cookies remember your choices, such as:
• Language settings

• Region
• Display preferences

4. Cookies Used on WordPress (Novatrend Hosting)
Because your website is built on WordPress, additional cookies may be set for:
• Session management
• Security
• Commenting (if enabled)
• Login functionality (for admin users only)
These cookies are standard and essential for WordPress operation.

5. Legal Basis for Cookie Use
Depending on your location, we rely on:
Under Swiss FADP
• Legitimate interest
• User consent (for non-essential cookies)

Under GDPR (EU/EEA visitors)
• Consent for analytics, marketing, and third-party cookies
• Legitimate interest for essential cookies
Consent is obtained through a cookie banner compliant with GDPR standards.

6. Cookie Duration
Cookies may be:
• Session cookies (deleted when you close your browser)
• Persistent cookies (stored for a defined period)
Retention periods vary by cookie type and provider.

7. Managing Your Cookie Preferences
You may:
• Accept all cookies
• Reject non-essential cookies
• Adjust preferences at any time

Browser Controls
You can block or delete cookies through your browser settings:
• Chrome
• Safari
• Firefox
• Edge

Opt-Out Links
• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
• Google Ads Settings: https://adssettings.google.com (adssettings.google.com in Bing)

8. Third-Party Providers
We work only with reputable partners who comply with Swiss and EU data-protection standards.
Each provider has its own privacy policy:
• Google: https://policies.google.com/privacy
• YouTube: https://policies.google.com/privacy
• Vimeo: https://vimeo.com/privacy
We do not control third-party cookie behaviour.

9. Data Transfers
Some third-party providers may process data outside Switzerland or the EU.
We ensure adequate protection through:
• Swiss adequacy decisions
• GDPR Standard Contractual Clauses (SCCs)
• Partner due-diligence assessments

10. Updates to This Cookie Policy
We may update this policy to reflect:
• Legal changes
• Technical updates
• New services or integrations

The latest version will always be available on our website.

11. Contact
For questions about cookies or data protection:
Data Protection Officer
ereisen ag
Schmiedstrasse 4
6330 Cham
Switzerland
Email: legal@ereisen.ch